Sustainalytics is an agency that was created for a group project in the class Management for Strategic Communications. The goal of the project was to create and build an advertising agency from the ground up. We worked in teams of five to develop a unique positioning that would fill a gap in the advertising world. I took the role of team leader and helped guide the creative direction of the team. List of specific tasks that I performed: Organized the team and performed scheduling duties, Developed the brand strategy and creative assets that you see below, and Created the agency’s brand structure, values, philosophies, and financial structure.